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The Burdett Trust for Nursing is the UK’s largest grant-giving charity dedicated to nursing. We have been collaborating with the Trust’s CEO and communications team to define, develop and deliver a new identity, website and communications materials.
The Trust’s team needed us to collaborate closely with their team to refine their identity and communication strategy, focusing on compassionate care as a core value nurses bring to communities while highlighting Burdett’s role in empowering nurses to make a lasting impact.
We developed a comprehensive identity guide that outlines how their strategy should be implemented across every touchpoint, through both the quality of their language and the clarity of their visual communications.
We also reviewed their existing website and defined a new direction that brings together the multiple strands of their work, including their film hub, project resources, fellowships and the globally recognised ‘Nursing Now Challenge’. The updated website gives visitors – whether potential grant recipients or funding partners – access to tools that support applications, learn about Burdett’s impact and explore the history, investment strategy and governance that underpin the charity’s work.
Our work included conducting video interviews with grant recipients, which we have turned into success stories that Burdett can share on their website and across social media. These conversations – featuring nurses from the UK, Africa, Asia and the United States – highlighting the geographical scope of Burdett’s work and its response to diverse community needs. They illustrate how the Trust is supporting nursing leadership, education and community outreach on a global scale.
We are continuing to support the Trust’s ongoing communications through the design and delivery of stationery, reports, social media assets and newsletter templates. These materials are helping the leadership team reinforce the qualities and relevance of Burdett to the wider nursing community. Over the coming year, we will be measuring the impact of these efforts to ensure they continue to drive meaningful engagement and reinforce Burdett’s mission.
If you would like to use design to increase awareness of your work, engage a wider audience and support ongoing strategic communication initiatives, please do get in touch.
