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Genes & Health is one of the world’s largest community-based genetics studies aimed at improving health among Pakistani and Bangladeshi people across the UK, and helping to help address some of the root causes of health inequalities.
We worked with the communications team and researchers at Genes & Health to understand the hopes and concerns of the project partners and communities, as well as reflecting on the key ingredients for the new identity.
“Throughout the process of working with Design Science, I have been blown away by their ability to crystallise the essence of our community-based health and scientific research with their innovative and modern design that works across many settings. and platforms.”
One area of concern and opportunity was that the existing identity was seen as technical and abstract. We used this knowledge, together with the existing DNA logo-form to investigate patterns and weaves found across different cultures and showed how a simplified identity could work with a woven pattern in a range of contexts.
We ran co-design workshops with community members, whose feedback led to a strengthening of the underlying woven pattern and the use of photographic rather than illustrated images.
“It is hugely beneficial to work with a design team that understands and respects the challenging process of research governance and delivery that their work fits into.”
A major part of the project involved redesigning and developing the website which needed to explain the work of Genes & Health to people in the community.
Since launching the identity we've implemented the identity across a range of physical as well as digital touch points including leaflets, stationery, water bottles, tote bags, pens, stickers, badges, hoodies and information sheets.
“Working with Design Science was an absolute pleasure. They are exceptionally talented, innovative and collaborative. Thank you for bringing our vision to life.”
We developed animated videos with the team, translated to Bengali and Urdu to help engage new participants, along with social post templates for ongoing use by the team. We've thoroughly enjoyed collaborating with the team at Genes & Health who we are continuing to support.
“Design Science have helped Genes & Health create a visual identity that we can be proud of and which makes clear commitment to building trust with the communities we represent. The identity has also helped us to present ourselves across a range of professional networks, including health, academic and industry partners.”
If you’d like help turning complex health, science and educational knowledge into beautiful communications that inspire healthy and sustainable lives, do get in touch.
