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Emerging Minds is a research network based at the University of Reading that aims to reduce the prevalence of mental ill health experienced by children and young people.
We were invited by the University to design a new brand identity, logo, website and communication materials for the organisation.
Visit emergingminds.org.uk
The concept for the identity needed to be sensitive to the subject matter, versatile and appeal to the academic target audience. Working with design colleague Petr Mazoch, we produced several iterations before coming up with the final logo design which clearly and accurately represented the network.
We applied the curved shapes of the logo to create a pattern theme which could work across the organisation’s online and print materials. The solution was visually engaging without needing to use photographic imagery of children, with the network was keen to avoid.
The bright colours communicate the network’s positive and optimistic approach.
