Creating change
We used this research as a starting point to develop potential communications and signage that Rosie could use to assess the impact of visual communications on people’s desire to change. We mapped these communication touch points across the environment and showed how they could be used in different settings.
Barriers
Guilt, Time excuse, Personal ‘freedom’, Can’t afford it, Fear, Reticence, Apathy, Ignorance, Willfulness, Laziness, Poor legal Framework, Echo chambers, Self interest, Cold and wet winter, etc.
Opportunities
Behaviour, Reward schemes, Learn at school / education, Campaign together, Cycling lessons, Public discussion around responsibility, Support local conversations, Just do it – Car free days, Public street signs – switch off engines, Bigger fines for breaking the law, Green party / Caroline Lucas, Public health approach to transport, etc.