Logo and strapline
We proposed to rename the original ‘PressAlert’ to ‘RealRisk’ to communicate the tool more accurately to users.
We worked collaboratively to trial design options for the logo and strapline before agreeing the final version. The logo consists of a repeated ‘i’ turned upside down forming an exclamation mark to communicate ‘pay attention/take note’. The ‘i’ of the dot highlighted in colour represents a statistical count.
We agreed on bright blue as a ‘neutral’ colour disassociated with typical risk colours of traffic lights.