The challenge

The leadership team asked us to design a roadmap that would:

1. Communicate their research on improving the quality of life for neurodivergent infants and their families
2. Highlight the current barriers hindering the growth of the UK’s neurotechnology field
3. Provide an overview of ethical concerns and offer overall recommendations.

To support this goal, we helped the team communicate the opportunities and transdisciplinary challenges associated with these exciting yet still emerging approaches in healthcare and education.

What we did

Our design drew inspiration from the diverse colours of the team’s in-house logo, which we refined so that the seven circles formed a simplified brain and entwined neurological network – while also evoking more playful, childlike references such as trees, flowers and toys.

We design the report for easy online reading and created as a digital asset that can be embedded and shared across websites and social media, as well as printed for key supporters and collaborators.

We illustrated the report – written by Professor Eva Loth and edited by Jon and Eleanor Turney – with photographs of participants and hand-drawn stories that brought key technological innovations to life through vignettes.

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We simplified complex diagrams with clear infographics.

Finally, we supported the launch event by designing invitations, social media assets and event banners.

Impact

The roadmap has been widely distributed, accompanied by invitations to share it broadly and provide feedback on what resonates most. We hope it will engage funders and policymakers, helping to secure ongoing funding that will allow the team to build on their research while enabling us to continue supporting them in bringing their knowledge to life.

If you would like to communicate complex research material with creative and insightful support please do get in touch.