The Linnean Society Christmas Lecture by Anne Odling-Smee

December 2011

Design Science’s Anne Odling-Smee addressed a predominantly biology-orientated audience at the Linnean Society’s 2011 Christmas lecture with her talk, How can design help communicate science?

The impassioned response from an audience with little or no prior knowledge of design, reinforced our theory that collaborations between designers and scientists need to be encouraged.

Comments and questions ranged from a biology grammar school teacher asking, ‘How can Design Science intervene to help address the problem of the ‘dumbing-down’ of science in education?’, to a reminder that scientists speaking first hand about their subject will often be the best communicators of all.

The talk concluded with great enthusiasm for Design Science to help broaden this channel.

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