The Association for Clinical Biochemistry and Laboratory Medicine – Identity and brand strategy

April 2022

We are pleased to be working with one of the world’s leading professional membership organisations dedicated to the practice and promotion of clinical science.

The Association for Clinical Biochemistry and Laboratory Medicine was established in 1953 and represents a unique community of healthcare scientists and professionals, championing the critical role of laboratory medicine in patient care. The association not only supports members through professional development, conferences and learned journals but also through the Federation of Clinical Scientists, a trade union run by and for Clinical Scientists. 

We will be reviewing the wider health sciences landscape and co-designing the organisation’s identity, culture, vision and mission with their directors and a group of enthusiastic and knowledgeable members.

The first stage of the project will include the development of a brand guide and a range of digital and physical artefacts that will provide the team with a platform on which they can support their members and celebrate the value of science in health. 

Do get in touch if you’d like to know more.

 

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